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Allerton 8-piece Comforter Set

# Accentuate your bedroom decor with an 8-piece bedding ensemble
# Bedding set features richly colored polyester comforter, pillow shams, bed skirt, Euro shams, and accent pillows
# Allerton luxury comforter set features a striped pattern
http://www.overstock.com
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The Mission Hills Collection

On through Sunday, January 04, 2009

Design Details. Mission-styled furniture can sometimes seem a little austere, but our Mission Hills dining room collection updates the style and makes it warm and inviting. Pyramid shaped tenons, gorgeously designed chair backs and other distinct details are made all the more lovely by a sunny, medium oak finish. A period look with a modern twist, just right for today's homes.

http://www.furniture.com
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"Lizmore Onyx" Bed Linens

Rich onyx and floral chenille are woven with golden highlights, then mixed with bronze floral quilt and diamond patterns of viscose/polyester. Diamond-pattern gathered dust skirts have an 18" drop. 44"W floral rod-pocket curtains are lined and include tiebacks. By Pacific Designs. USA/imported. Dry clean.
http://www.neimanmarcus.com
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Milbrook Paisley Luxury Duvet Cover
Style #3175823
A rich, jewel-toned paisley woven in sleek cotton twill creates traditional elegance in our Millbrook bedding.
A rich, jewel-toned paisley woven in sleek cotton twill creates traditional elegance in our Millbrook bedding.

* Comforter and duvet cover reverse to a foulard print. Comforter is tailored with a self-face and self-back. Duvet cover has button closures down the center back.
* Sham has a 1μ" tailored flange with navy cord edging.
* Offered in: twin, full/queen and king comforter and duvet cover; standard and euro sham.
* 100% cotton. Machine washable. Made in Italy.

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Words convey your thoughts, feelings, and your opinions across to other people in a way that represents you when you are not able to represent yourself. This means that as a tool of communication, you must be more particular with your words and your writing than you would be with some other forms of communication. Words have a certain way about them that really affects the way that people think about you as a person, and the effects of a few misplaced or misused words can really be detrimental to your career and your livelihood. If a boss or a supervisor thinks poorly of you based on something you've written, then you're in major trouble, and even a written apology is not likely to make much of a difference.

First of all, learn how to assume what prior knowledge your reader will have when they come across your piece. If you write something too basic, then readers will feel offended or bored, but if you write something that may not be accessible to everyone, make sure that your readers are prepared for it. In the same way that you must find a middle ground for the content, you must also use the proper vocabulary for the skill level you are expecting your readers to have. Balancing the difficulty level may prove to be impossible in every piece, but making an effort to make the piece accessible to everyone is important.

As a writer, you also have to take into account the effects that certain words have on people. Sometimes, even though two words ma be synonyms, they carry different meanings. For instance, you would not expect someone to think negatively of an ɡroma,ŀbut you might if they were to use the word ɳmell.ŀEnsuring that you are using the right word means learning good vocabulary skills, and not relying solely on a thesaurus to choose the words you use. While it is certainly an excellent tool for suggesting and confirming the meaning of words, you cannot use it properly unless you have an idea of the context of the word. The improper use of a word makes you look like an amateur, and can give people a bad impression of you for years to come.

The best way to become a better writer is to practice, and then go through and edit your work by reading it out loud. If you're captivated by it, if it flows consistently and has a good rhythm, then you've written a good piece. If you find that your work is long, boring and repetitive, then you know what to edit, and if you find that you can't quite mouth a certain sentence, then you probably have a run-on sentence or some other grammatical issue. Using this simple tip, however, can help you figure out if you have truly voiced the sarcasm you intended, or if a piece will even be read cover-to-cover. The ultimate goal of any piece is to impress the reader and to educate them on something new, and this method allows the writer to see if their work carries the same power that they think it does.


Robert Watson is a professional ghost writer and has written a number of books,
including Job Hunter's Handbook.
His site, The Write Stuff, has
information about all kinds of writing, including business writing
and publishing.

 

Article Source: www.iSnare.com

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Work smarter, not harder, by making small but significant shifts in the way you do business. Simple adjustments, clearheaded analysis and two minutes here and there may be all it takes to boost your bottom line. Carefully consider these options, and you should be able to implement at least one or two of them right away.

1. Drop your least profitable offerings and concentrate on your most profitable ones. Note that I said "profitable" - not those bringing in the most or least money overall. You can sort your products and services by their profitability if you analyze your expenses according to which sources of revenue they support. "Most small business owners lose sight of precisely where they are making money and where they're not," says David Shepherd, author of the book, Your Business or Your Life. By getting rid of the offerings that require the highest percentage of costs in order to deliver them, you can see immediate improvement in profits, says Shepherd.

2. Send "difficult" clients or those you simply don't like to your competitors. In a survey by David Maister, a consultant for top professional firms around the world, only 30-35 percent of respondents said they liked their clients; 50-60 percent said they tolerated their clients; and 5-20 percent didn't like them at all. "Why spend the majority of [your] life working on tolerable stuff for acceptable clients when, with some effort in (for example) client relations, marketing and selling, you can spend your days working on exciting things for interesting people?" asks Maister. You'll feel more enthusiastic about your work and get more done when you send unpleasant or troublesome clients to get their needs met elsewhere.

3. Pursue customers who can or will pay more. A consultant once told me that she'd come to the conclusion that people starting a small business simply wouldn't pay the fees she felt she should charge. I didn't agree, because I'd had clients ready to spend big on launching their new business. They were in their forties and fifties and either had a budget to spend from a company that was laying them off, or they were willing to raid the retirement fund they'd accumulated working for a large corporation. It would be possible to target others like them and make multiples of what she'd be earning from those just scraping by, but I think she just didn't believe what I was saying. Almost always, your existing market includes people who have more money or are willing to spend more of what they have for your stuff, and by marketing to people like them, you earn more for the same effort.

4. Reuse everything you create in different formats or for different purposes. If you've taught a seminar, turn your handouts into an article (that's how what you're reading came about). If you collected industry data to direct your marketing, sell your research to colleagues. If you regularly interview experts about what's new in the field, incorporate their insights into a product. And so on. "Do once, sell three times" is a shrewd money-making mantra.

5. Create an untiring army of sales reps through an affiliate program. Colleagues who don't have their own products or services, or whose offerings complement yours may be happy to promote your wares in exchange for a commission on the business that they refer. On the Internet, so-called affiliate programs make that process easy. You decide on the terms, find marketing partners who agree to them and give those partners a link to use that keeps track of leads or sales coming through that link. I use FusionQuest.com for my affiliate program because unlike most such services, they themselves take no commissions from sales coming through the program.

6. Cultivate and reward your referral partners. Two ordinary words work magic when it comes to nurturing relationships with people who regularly send you business: "Thank you." If they send you sales with a particularly high value, a gift, such as a book, a fruit basket or tickets to a show might be appropriate. How do you initiate such relationships in the first place? This can be as simple as inviting professionals out to lunch and asking them what they do so that you can refer business to them. Only an idiot would not reciprocate by turning the same question back to you.

7. Invest more to get customers who have a high lifetime value. Keep in mind that when done properly, marketing is not an expense but an investment. Correspondingly, you need to know how much you can afford to invest to acquire a customer. The smart way to think about this question is not in terms of an amount for your marketing budget that you think sounds reasonable but in relation to how much you can earn during the whole time someone remains your customer. For instance, spending $100 to lure each new customer may sound outrageous until you realize that each one spends $4,000-5,000 with you over the course of three years. With that profile, it might be smart to spend much more than $100 per customer to lure them into your fold.

Why slave away doing things the way you've always done them when you can earn more by using some of these strategies? Please let me know when you try any of these moves, with extraordinary results!

About the Author

Marcia Yudkin, author of 6 Steps to Free Publicity, runs a private member site,
http://www.MarketingforMore.com,
which supports business owners in growing their businesses. Learn to avoid the
most common pricing mistakes in her free report, "Charge More & Get
It": http://www.marketingformore.com/survey.htm

http://www.goarticles.com

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